Pathos refers to appealing to emotions to influence others what to believe or think. People have emotions and make decisions that rely solely on them. I feel it is the most powerful form of persuasion. There are so many emotions that can be played on like happiness, sadness, insecurity, fear, hate, hope, empathy, etc. The best examples I can think of are the Humane Society commercials that show homeless, beaten and neglected animals. It is clear that they are trying to appeal to the emotion of sadness and sympathy and a person may be more inclined to donate or adopt. Orators can use pathos by using humor or personal experiences to appeal to the audience. Although pathos is a very powerful form of persuasion, it needs to be used with caution or else the audience may be offended.
Ethos refers to bringing sufficient and appropriate credibility, authority, and motives to a subject that is being argued. The use of ethos determines whether a reader or listener will pay attention to what you are saying. An arguer needs to establish character, show their credibility, and come clean about their motives in order for anyone to listen to them. The best example I can think of for ethos is Presidents trying to win a campaign and demonstrating ethos through their speeches to the American people. They pick stances on issues to build character and show motives as well as gain credibility from all their years in the government.

